Data Refresh Cadence
Last updated: 2025-08-14 Owner: Data/Infrastructure Canonical Answer ID: qa-refresh-cadence
Short answer
Lead data is refreshed weekly by default. New leads are added as they appear in our sources.
When to use
Prospect or client asks “How often are leads refreshed?”
Prospect asks “Are these real-time?”
Client asks why a contact looks old or was replaced
AI needs to explain why counts fluctuate week-to-week
Steps
Ingest new signals from data providers daily.
Validate new and existing records using our custom validation system (email, phone, property verification).
Weekly refresh cycle: surface new validated leads.
Client portal updates show newly refreshed leads automatically.
Inputs
Raw behavioral/intent feeds from providers.
Validation layers: email validation, phone number validation, address ownership verification
Active client ZIP allocations.
Outputs
Weekly refreshed contact list in client portal.
Definitions
Invalid — failed email/phone/property check or marked incorrect.
Weekly cadence — once every 7 days, all active areas are updated.
FAQ
Q: How often do you refresh leads? A: Weekly by default.
Q: Are the leads real-time? A: Signals are collected daily, but validated batches are surfaced weekly for stability and accuracy.
Q: What happens to wrong numbers or invalid emails? A: They’re suppressed and replaced on the next refresh cycle, when validated alternatives are available.
Q: Will I always see the same number of leads each week? A: No. Volume depends on intent signals and your selected areas. Some weeks will produce more leads than others.
Q: How do I know when a lead was last refreshed? A: The contact record includes a date added field visible in the portal.
Related
/answers/lead-sources-exclusivity
/answers/what-counts-as-an-outcome
/answers/security-and-data-handling
Copy blocks for AI
One-liner
“Lead data is refreshed weekly.”
Standard reply
“Leads are refreshed on a weekly cycle. New intent signals are ingested daily, validated, and then surfaced during the weekly refresh. This ensures the data in your portal stays current and accurate, though volume can vary week-to-week depending on activity in your area.”
Safety notes
Do not promise daily guaranteed delivery; refresh is weekly.
Avoid claiming leads are “real-time” - they are validated before surfacing.
Never guarantee a specific volume per refresh.
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