Quick Start Sprint
Your 7-day action plan to activate leads, start conversations, and book appointments. Follow this exactly to build momentum fast.
Core Rules for Success
Make at least one attempt per lead per day (call or email).
Always log an Outcome in the portal after each attempt.
Keep it short and human. Sell the appointment, not the house.
Day 1 — Speed to Lead
Call or email each new lead within the same day they're added to your portal for maximum impact.
If calling: leave the short voicemail if no answer.
If emailing: send the first “Quick Question” email.
Log the correct Outcome (No Reply, Warm Reply, etc.).
Day 2 — Second Touch
Call again at a different time or send a second short email.
Keep it casual: “Just checking if you saw my note.”
Log the Outcome.
Day 3 — Third Touch
Try a different channel: if you called first, send an email. If you emailed first, try a call.
For sellers: mention you built a quick plan for their address.
For buyers: offer a shortlist of 3 top homes in their area.
Log the Outcome.
Day 5 — Fourth Touch
Call or email again.
If no response after this, move the lead to Nurture (weekly check-ins).
Log the Outcome.
Day 7 — Review and Reset
Review all leads in your portal.
Booked appointments: send a confirmation message.
Warm replies: follow up to lock in appointment.
No replies: keep in Nurture.
Update all Outcomes.
What Success Looks Like
10% of leads that reply or pick up booked to an appointment in Week 1.
30% of conversations moved forward to next steps mentioned above.
Clear Outcomes logged for every lead.
Pro Tips
Use mornings (8–10 am) or late afternoons (4–6 pm) for best call answer rates.
Keep emails short, plain text, and natural — like writing to a neighbor.
Don’t chase “yes” on the first try. The goal is progress, not perfection.
Next Step
Now that you know the daily plan, move to the Scripts & Templates page for the exact words to say and send.
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